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← Roofing benchmarks

Speed to lead benchmark
for Roofing contractors

What is a good speed to lead for a roofing business?Under 10 minutes

Roofing leads, especially storm and insurance leads, go to whoever answers first, so the fastest shops win far more of what they pay for.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real speed to lead against the range for a roofing company like yours, and tells you the move when you drift off it.

More Roofing benchmarks
Blended close rate25-40%Average replacement ticket$8,500-$35,000Gross margin30-50%EBITDA margin15-20%Callback and rework rateUnder 5%Lifetime value to acquisition costAt least 4:1Insurance and storm share40-60% in storm regions
All Roofing benchmarks →RevForge OS for roofing contractors →The Roofing Profit Playbook →
Know your speed to lead in real time.RevForge OS tracks it against the benchmark for your trade and hands you the move.Start free trial