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Roofing contractor benchmarks
The healthy ranges a roofing company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Speed to leadUnder 10 minutesRoofing leads, especially storm and insurance leads, go to whoever answers first, so the fastest shops win far more of what they pay for.Blended close rate25-40%A healthy shop turns a quarter to two-fifths of qualified leads into signed jobs, and referral and insurance-claim leads close much higher.Average replacement ticket$8,500-$35,000A typical residential roof replacement runs from the high four figures into the mid five figures, with storm and commercial work higher.Gross margin30-50%Replacement work lands in the thirties while repair and maintenance clear the highest margins, so the job mix drives profitability.EBITDA margin15-20%Well-run shops keep roughly a sixth to a fifth of revenue as operating profit, with larger platforms at the top of the range.Callback and rework rateUnder 5%Quality crews redo fewer than one job in twenty, and a rate above 8% is the first warning sign on both reputation and margin.Lifetime value to acquisition costAt least 4:1Each customer should be worth at least four times what it costs to win them, and the strongest shops clear five to one.Insurance and storm share40-60% in storm regionsIn hail and hurricane markets, insurance and storm work drives much of revenue, which is also the slowest money to collect.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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