ROI Calculator

See the revenue you're leaving on the table.

Most contractors lose more to slow response, dropped follow-up, and soft pricing than to anything else. Move the sliders and see what it's worth to fix it.

Your shop, today

Estimate based on typical contractor benchmarks from RevForge OS Trade Intelligence. Illustrative only; your results will vary.

Estimated recoverable revenue
$1,182,600/year
Faster response & follow-up$972,000Closing more of the leads you already pay for.
Pricing discipline$210,600A small, consistent lift on every booked job.
Booked revenue today$3,240,000What your current numbers already produce.
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Questions

How does the contractor ROI calculator work?

Enter your monthly leads, average job value, and current close rate. The calculator estimates the revenue you could recover by responding faster, following up consistently, and holding pricing, using typical contractor benchmarks from RevForge OS Trade Intelligence.

What is a good close rate for a home service contractor?

Healthy residential contractors typically close 25 to 40 percent of qualified leads, with referral and insurance leads closing much higher. Speed to lead, ideally under five minutes, is the single biggest driver.

Are these numbers a guarantee?

No. The results are an illustrative estimate based on typical benchmarks and the inputs you provide. Real results vary by trade, market, and how consistently the work gets done.