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← Roofing benchmarks

Lifetime value to acquisition cost benchmark
for Roofing contractors

What is a good lifetime value to acquisition cost for a roofing business?At least 4:1

Each customer should be worth at least four times what it costs to win them, and the strongest shops clear five to one.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real lifetime value to acquisition cost against the range for a roofing company like yours, and tells you the move when you drift off it.

More Roofing benchmarks
Speed to leadUnder 10 minutesBlended close rate25-40%Average replacement ticket$8,500-$35,000Gross margin30-50%EBITDA margin15-20%Callback and rework rateUnder 5%Insurance and storm share40-60% in storm regions
All Roofing benchmarks →RevForge OS for roofing contractors →The Roofing Profit Playbook →
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