Every lead, read and worked
the second it lands.
Sales Forge is the intelligence that runs your pipeline, it scores every lead, prices every quote to win, chases every signature, and tells every rep their next move. You stay on the tools; the deals keep moving.
A CRM is a place to type. Sales Forge does the selling.
You're not losing jobs on price.
You're losing them to silence.
The lead came in. Nobody called back fast enough. Nobody followed up a third time. The quote went out and just… sat there. That's not a sales problem, it's a follow-through problem, and it's costing you six figures a year.
Sales Forge is the someone. It works every lead like your best rep on his best day, and it never has a bad one.
Selling is a thousand
decisions a week.
It makes every one.
Most owners make a handful of these a month, on gut, when there's time. Sales Forge makes them every minute, on data, without being asked. Real moves from the last hour:
Not a price book.
It re-prices itself, all day.
Most contractors price off a spreadsheet they updated last spring. Pricing IQ prices off the real-time economy: your real labor and material costs and your local market, refreshed by the minute, then finds the exact number that wins the job and protects your margin.
From “new lead” to
“signed”, on its own.
One deal moving through Sales Forge end to end. Each step is a different intelligence doing the work, no one touching a keyboard. Step through it:
Scored 92, qualified, and texted in 90 seconds.
Lead IQ reads the request the instant it lands, and ranks it by ForgeSignal: how big, how ready, how hot the moment is. A storm two days ago and a 19-year roof put it at the top of the pile, and the first text is out before a rep could've opened the email.
One lead.
This is the difference.
A homeowner fills out your form at 11:40am on a Tuesday. Same lead, same value, watch what the intelligence changes.
- 11:40amLead lands in the CRM. Everyone's in the field.
- 4:15pmRep finally sees it, leaves a voicemail. No answer.
- Day 3One follow-up text. Nothing back.
- Day 8Buried under new leads. Forgotten.
- Day 14Dana signs with the contractor who called back in 5 minutes.
- 11:40amLead IQ scores it 92 and texts Dana in 90 seconds.
- 11:42amShe replies. A call drops onto your calendar automatically.
- Day 1Pricing IQ builds the quote, priced to win, margin held.
- Day 2–6Conversion IQ runs the follow-ups until she answers.
- Day 6Dana signs. The job's on the board before your coffee.
Four engines.
One sales operation.
You never open these, they're always running, and they share one memory, so a signal one catches instantly moves the rest. Tap one to see what it's deciding right now.
Scores and ranks every lead the second it lands, by size, readiness, and how hot the moment is, so the deals that pay get worked first.
Lead IQ · deciding now- Ranked a $32k remodel above ten cheaper leads, referral, ready in 30 days
- Texted a storm lead in 90 seconds, storm leads decay by the hour
- Flagged a 19-year roof from the address before the rep called
- Cooled a price-shopper to slow-nurture, clicks, never books
Everything a sale touches.
All of it, working.
Four surfaces, each with an intelligence drilldown, so a lead, a quote, a customer, or a rep is never just a row in a list. It's a read.
Every lead and open deal, scored and advanced, the cold ones revived before they're lost.
Lead IQQuotes built in minutes with financing and dynamic pricing, sent same-day, followed till signed.
Quote IQEvery customer's history, health, and next dollar, the repeat work surfaced before they lapse.
Customer IQEvery rep's numbers and every deal's next move, your average closer, leveled up to your best.
Rep IQYour closer walks in
already knowing everything.
Sales Forge puts a sales coach in every rep's pocket. Before they knock, the intelligence has done the homework, who they are, why they'll buy, the number that wins, and the answer to every objection. This is what it hands the rep at the door:
Lead with the insurance angle, they don't know the claim covers most of it. Anchor to peace of mind, not price.
Your top closer's playbook,
running on the whole team.
Coach IQ watches every call, quote, and deal, then coaches each rep through their pipeline the way you would, if you had time to sit with all of them. The gap between your best rep and your newest one closes.
Full autopilot, or
approve every move.
Sales Forge works the pipeline as much or as little as you allow. Set the posture once, it runs the loop, you manage outcomes. Change the leash anytime, per rep or per stage.
It works leads, sends quotes, and chases signatures end-to-end.