Log InStart free trial
← Roofing benchmarks

Blended close rate benchmark
for Roofing contractors

What is a good blended close rate for a roofing business?25-40%

A healthy shop turns a quarter to two-fifths of qualified leads into signed jobs, and referral and insurance-claim leads close much higher.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real blended close rate against the range for a roofing company like yours, and tells you the move when you drift off it.

More Roofing benchmarks
Speed to leadUnder 10 minutesAverage replacement ticket$8,500-$35,000Gross margin30-50%EBITDA margin15-20%Callback and rework rateUnder 5%Lifetime value to acquisition costAt least 4:1Insurance and storm share40-60% in storm regions
All Roofing benchmarks →RevForge OS for roofing contractors →The Roofing Profit Playbook →
Know your blended close rate in real time.RevForge OS tracks it against the benchmark for your trade and hands you the move.Start free trial