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Lifetime value to acquisition cost benchmark
for Solar contractors

What is a good lifetime value to acquisition cost for a solar business?At least 3:1

Each customer should be worth at least three times what it costs to win them, or growth does not pay for itself.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real lifetime value to acquisition cost against the range for a solar company like yours, and tells you the move when you drift off it.

More Solar benchmarks
Speed to leadWithin a few hoursAverage system size$18,000-$23,000Install cost per watt$2.50-$3.10/WBattery attach rate50-70%Customer payback period7-15 yearsSale-to-install timeAround 90 days
All Solar benchmarks →RevForge OS for solar contractors →The Solar Profit Playbook →
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