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Solar contractor benchmarks
The healthy ranges a solar company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Speed to leadWithin a few hoursHigh-intent, expensive solar leads go cold fast, so reps who respond quickly capture far more of what they paid for.Average system size$18,000-$23,000A typical residential install lands in the high teens to low $20Ks before financing.Install cost per watt$2.50-$3.10/WThe going rate to build a system; staying near or below it is what keeps a job competitive and profitable.Battery attach rate50-70%In states where the utility pays little for exported power, most strong installers sell a battery alongside the panels.Customer payback period7-15 yearsHow long until the customer's energy savings cover the system cost; high-rate areas pay back faster.Lifetime value to acquisition costAt least 3:1Each customer should be worth at least three times what it costs to win them, or growth does not pay for itself.Sale-to-install timeAround 90 daysThe longer a signed deal sits before it is installed, the higher the cancellation risk and the more cash is tied up.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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