Log InStart free trial
← HVAC benchmarks

Lead-to-sold close rate benchmark
for HVAC contractors

What is a good lead-to-sold close rate for a hvac business?30-40%

A healthy residential HVAC shop turns three to four of every ten qualified leads into booked jobs.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real lead-to-sold close rate against the range for a HVAC company like yours, and tells you the move when you drift off it.

More HVAC benchmarks
Speed to leadUnder 5 minutesReplacement close rate40-50%Average replacement ticket$5,000-$13,000Gross margin40-60%Callback and rework rateUnder 5%Maintenance-plan attach rate30-50%Recurring revenue share30-40%+
All HVAC benchmarks →RevForge OS for HVAC contractors →The HVAC Profit Playbook →
Know your lead-to-sold close rate in real time.RevForge OS tracks it against the benchmark for your trade and hands you the move.Start free trial