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HVAC contractor benchmarks
The healthy ranges a HVAC company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Speed to leadUnder 5 minutesThe shops that book the most answer a new lead within five minutes, before the customer calls someone else.Lead-to-sold close rate30-40%A healthy residential HVAC shop turns three to four of every ten qualified leads into booked jobs.Replacement close rate40-50%When a full system replacement is on the table, the best shops win it about half the time.Average replacement ticket$5,000-$13,000A typical full furnace-and-AC changeout lands from the mid five figures into the low teens.Gross margin40-60%Well-run shops keep four to six of every ten dollars after equipment and labor, with service work at the higher end.Callback and rework rateUnder 5%Top installers redo fewer than one job in twenty, and under 2% is world-class.Maintenance-plan attach rate30-50%The strongest shops put three to five of every ten eligible customers on a recurring maintenance plan.Recurring revenue share30-40%+Earning a third or more of revenue from maintenance agreements is what smooths the seasonal swings.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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