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← Windows & Doors benchmarks

Close rate benchmark
for Windows & Doors contractors

What is a good close rate for a windows & doors business?25-35%

A healthy in-home sales operation books about a third of the leads it works, and referral leads close much higher.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real close rate against the range for a window and door company like yours, and tells you the move when you drift off it.

More Windows & Doors benchmarks
Speed to leadUnder 5 minutesAppointment-set rateOver 70%No-show rateUnder 10%Average ticket$9,000-$12,000Gross margin35-40%Impact-upgrade premium+10-15%Custom-order lead time6-8 weeks
All Windows & Doors benchmarks →RevForge OS for window and door contractors →The Windows & Doors Profit Playbook →
Know your close rate in real time.RevForge OS tracks it against the benchmark for your trade and hands you the move.Start free trial