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Windows & Doors contractor benchmarks
The healthy ranges a window and door company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Speed to leadUnder 5 minutesResponding within minutes is decisive; every ten minutes of delay drops the odds of ever reaching the customer.Close rate25-35%A healthy in-home sales operation books about a third of the leads it works, and referral leads close much higher.Appointment-set rateOver 70%Most people you actually reach should agree to a sit-down appointment.No-show rateUnder 10%Very few booked appointments should fall through.Average ticket$9,000-$12,000A standard multi-window job runs around ten thousand dollars, with full-home projects reaching the tens of thousands.Gross margin35-40%Healthy window-and-door work clears roughly 40 cents of gross profit per dollar of revenue.Impact-upgrade premium+10-15%In hurricane country, upgrading to impact-rated products carries a meaningful price-and-margin premium.Custom-order lead time6-8 weeksCustom units take a month and a half or more to arrive, so deposits and clear expectations prevent cancellations.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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