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Lead-to-booked rate benchmark
for Plumbing contractors

What is a good lead-to-booked rate for a plumbing business?Around 40%

Roughly four in ten of the right inbound leads should turn into a booked appointment.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real lead-to-booked rate against the range for a plumbing company like yours, and tells you the move when you drift off it.

More Plumbing benchmarks
Speed to leadUnder 5 minutesAverage ticket$2,000-$2,500Gross margin50-70%Net margin10-20%Callback and rework rate1-2%Membership revenue share40-50%Days to get paidUnder 60 days
All Plumbing benchmarks →RevForge OS for plumbing contractors →The Plumbing Profit Playbook →
Know your lead-to-booked rate in real time.RevForge OS tracks it against the benchmark for your trade and hands you the move.Start free trial