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Plumbing contractor benchmarks
The healthy ranges a plumbing company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Speed to leadUnder 5 minutesMost plumbing leads come in by phone, so answering within five minutes is what wins the job.Lead-to-booked rateAround 40%Roughly four in ten of the right inbound leads should turn into a booked appointment.Average ticket$2,000-$2,500A typical mix of repair and replacement work averages a couple thousand dollars per job.Gross margin50-70%Day-to-day service and emergency work is high-margin, with routine service landing around 60%.Net margin10-20%After every cost, healthy shops keep one to two dimes of each dollar, and the best clear about 20%.Callback and rework rate1-2%Top shops keep redo work to one or two jobs in a hundred.Membership revenue share40-50%The best operators earn nearly half their revenue from membership and maintenance plans.Days to get paidUnder 60 daysOn project work, money owed past about two months is the first thing to chase.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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