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← Pest Control benchmarks

Customer retention benchmark
for Pest Control contractors

What is a good customer retention for a pest control business?90%+

Keeping nine in ten recurring customers year over year is what defines a premium, sellable book; churn is the annuity killer.

RevForge OS Trade Intelligence

This is a directional, rounded benchmark from RevForge OS Trade Intelligence, the knowledge base the platform runs on. It is a healthy mark to aim for, not a guarantee, and the right target shifts with your market, your size, and your job mix. RevForge OS measures your real customer retention against the range for a pest control company like yours, and tells you the move when you drift off it.

More Pest Control benchmarks
Recurring revenue shareAround 75%Add-on service attachAround 10%Annual pricing power3-5% per yearTerritory saturation profitUp to ~30%Auto-pay and prepay adoptionAs high as possible
All Pest Control benchmarks →RevForge OS for pest control companies →The Pest Control Profit Playbook →
Know your customer retention in real time.RevForge OS tracks it against the benchmark for your trade and hands you the move.Start free trial