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Pest Control contractor benchmarks
The healthy ranges a pest control company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Recurring revenue shareAround 75%A healthy pest book earns roughly three-quarters of revenue from repeating plans, the highest recurring base of these trades.Customer retention90%+Keeping nine in ten recurring customers year over year is what defines a premium, sellable book; churn is the annuity killer.Add-on service attachAround 10%Depth of relationship, adding exclusion, moisture, mosquito, and termite work on top of the base plan, runs about a tenth of revenue.Annual pricing power3-5% per yearOperators can raise prices a few percent a year against lower cost inflation, giving a durable positive margin spread.Territory saturation profitUp to ~30%Dominating a local market lifts profitability well above the average, because density compounds margin.Auto-pay and prepay adoptionAs high as possibleRecurring billing and prepay drive cash, retention, and business value together.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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