Private equity is buying up your trade.
Know your number first.
Roll-ups are snapping up HVAC, plumbing, roofing, and electrical shops at a record pace. When the offer comes, you either prove what you're worth and name your price, or you take their lowball. Money Forge tracks your real value every day, builds the levers that lift it, and runs your cash so the numbers are always on your side.
The buyer will know your business better than you do. Unless your numbers got there first.
Your trade trades between 3.5x and 7x EBITDA. Pool routes peak near 10x, fix-it tuck-ins closer to 3x. Where you land is built, not given.
They're buying everything.
And you can't prove your worth.
Private-equity money is rolling up the trades faster than ever, shop by shop, market by market. The buyer walks in knowing your numbers cold while you're working off gut and a shoebox of receipts. So you take the number, because you have nothing to counter it with.
Money Forge puts the numbers on your side every single day, so the moment an offer lands, you're the one who names the price.
Four levers move your multiple.
Forge builds every one.
A buyer pays for proof: steady recurring revenue, books that survive diligence, healthy cash, and a business that doesn't depend on you. Most owners have none of it on paper. Money Forge builds all four while you run the company.
The single biggest lever. The contract base buyers pay a premium for, grown and kept on its own.
Memberships IQNumbers that survive diligence instead of a shoebox, every dollar tied to the job in real time.
Money IQCollected money and clear runway tell a buyer the shop is run tight, and pay you now besides.
AR IQWhen the systems run the day, the business is an asset, not a job. That is what scales the multiple.
Cash Flow IQThe money you're owed,
worked worst-first.
AR IQ ranks every unpaid invoice by how much, how late, and how likely to collect, then works each one on its own, a nudge, a pay link, a payment plan, an escalation, until it lands. You stop being the collections department:
You have 142 days of cash.
And one tight week coming.
Money Forge times every dollar in and out, then tells you in plain language when cash gets tight and the move to stay clear. No spreadsheet, no surprise.
payroll lands the same day a $14k material bill is due, and two big invoices are not in yet.
Nudge the Riverside and Alvarez invoices now and you clear it with room to spare.Build the base that
steadies everything.
Recurring revenue is what turns a feast-or-famine trade into a business you can plan around, and a business worth more when you sell. Memberships IQ grows it, keeps it, and wins it back before it churns.
Four engines.
One that never sweats Friday.
Always running, sharing one memory, so a late invoice, a big bill, or a lapsing plan instantly shows up against your real cash position. Tap one to see what it does.
Knows your cash position and runway to the day, and catches the finished work that never got billed.
Money IQ · working now- Flagged a finished job that was never invoiced
- Counted your real days of cash, not a gut feel
- Caught idle cash that should be working
- Tied every obligation to the day it actually hits
Your bookkeeper tells you in March.
This tells you Friday.
Accounting records the past. Money Forge runs your cash in real time, gets you paid, and warns you ahead of the crunch.
Full autopilot, or
approve every move.
Money Forge runs the cash side as much or as little as you allow. Set the posture once, it works the money, you handle the calls.
It collects, invoices, and times the cash, and flags only the calls.
Nobody lowballs a contractor who knows his numbers.
The roll-up is coming either way. The only question is whether you meet it with proof, or with a guess.