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Septic & Well contractor benchmarks
The healthy ranges a septic and well company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Service-contract attach60-70% (leaders)The strongest operators put well over half of revenue under recurring service contracts, the single most important metric in the trade.Average ticket spread$300 to $30,000+Work ranges from low-cost recurring filter and salt service up to tens of thousands for a new septic system, well, or whole-house treatment.Septic pump-out cycleEvery 3-5 yearsA healthy route re-books each septic customer on a three-to-five-year pump-out recall.Well water testingAnnualBest practice is yearly well-water testing, which creates a predictable recurring touchpoint.Emergency response timeSame daySewage backups, dry wells, and pump failures are non-discretionary same-day calls and the most profitable, highest-intent work.Multi-line cross-sellService plus treatmentPairing a service line with water treatment on the same visit meaningfully raises ticket size and lifetime value.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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