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Pool Service contractor benchmarks
The healthy ranges a pool service company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Recurring revenue share60%+ of revenueThe strongest pool operators run mostly on repeating weekly and bi-weekly service plans, not one-off jobs.Service gross marginAround 30%A well-run service book holds margins in the low thirties, with route efficiency the biggest swing factor.Operating profit margin25%+ (top operators)The most route-dense operators clear 25% or more by packing stops tightly in one geography.Auto-pay and prepay adoptionAs high as possibleGetting customers onto auto-pay or annual prepay is what locks in cash flow and retention.Chemical and equipment attachEvery visitAttaching chemicals to every stop plus periodic pump, filter, and heater upgrades is where the high-margin dollars come from.Recurring vs one-time mixMostly recurringThe best books are weighted toward contracted route service, with repairs and resurfacing as upside.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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