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Generator contractor benchmarks
The healthy ranges a generator company should measure against, from RevForge OS Trade Intelligence. Directional marks to aim for, not guarantees.
Standby install job size$8,000-$16,000A whole-home standby generator installed lands in the high single to mid teens of thousands, which makes deposits and financing important.Equipment cost portion$4,000-$10,000The generator unit itself is roughly half the job, with sizing and install making up the rest.Maintenance contract value$200-$650/yearAnnual service plans run a few hundred dollars a year and renew automatically, creating a sticky income stream.Service-plan attachNear every installAlmost every install should convert to an annual service plan because warranties depend on it, the stickiest recurring revenue here.Transfer-switch attachStandard add-onPairing the automatic transfer switch with the generator meaningfully raises the deal and is an expected part of the job.Financing attachKey close leverBecause the install is a large ticket, offering financing is a primary way to close more jobs.
Source: RevForge OS Trade Intelligence. Ranges are directional and rounded; your numbers vary by market, size, and mix.
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